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Business Beat

The Moon Bloom Shop A new place to shop in Kenwood
Business Beat
Molly Cruit, owner of The Moon Bloom Shop.Photo by Mia Epstein

By Mia Epstein

The Moon Bloom Shop opened on July 16, adding a place perfect for gifts and fun wine country attire. Molly Cruit, the owner of the shop, is a Kenwood local and loves her community. Her vision for the shop was to have a little something for everyone, both adults and children. The location features clothing, accessories, adult activities such as palmreading kits and card games, as well as a children’s section filled with candy and toys as well as a play area. Fun is encouraged, and the play area is set up to provide comfort for everyone.

Cruit grew up in Virginia and then moved to San Francisco for much of her life. Once her daughter was born, she and her husband decided they needed a place with more space and a tighterknit community. This inspired their move to Kenwood in Aug. of 2017, where they have found the perfect home and a community they have grown fond of. “The Moon Bloom Shop is a fun place to find great gifts for your friends, kids, and yourself while supporting local artists, United States made and ecofriendly products, and giving back to the community in any way we can. I am excited to be part of the fabric of Kenwood,” stated Cruit.

The store features items made by local artists, including Cruit herself. Prior to the opening of the shop, she was a jewelry designer. She was a designer for Gymboree doing jewelry and costumes and eventually started Urban Smith, her own jewelry company; some Urban Smith items are sold in the store. Throughout her time as a designer, she attended New York gift shows and trade shows, allowing her to learn about what items people were gravitating towards. This has helped her choose the merchandise for the shop. In addition to her own expertise, her five-and three-year-old daughter and son assist in the merchandise selection, so you could say she really knows her audience in the kids’ department.

One worry she had was the lack of foot traffic; however, her shop has become a wine country stop. All items are priced to be affordable for locals and for vacationers to take home a souvenir. The jewelry is 14 karat filled, allowing it to be accessible for those stopping in for a quick gift purchase. As well as clothing, jewelry, and games, she also sells bouquets on weekends with flowers grown locally. Currently, small bouquets are five dollars and large bouquets are 10 dollars, priced at an amount she feels is affordable for locals.

Cruit wants to give back to the community and highlight local artists by hosting a gallery event on the second Friday evening of each month. This doubles as an evening event for those who are looking for something enjoyable to attend on a Friday night. On Aug. 19, Steve Turmes, a local artist who specializes in natural watercolor made from rust and avocado seeds, will display his collection, Inexplicable Art, at the shop from 5 to 8 p.m. Stop by to check out his art and the shop while enjoying tacos from Zapata Grill next door.

In the works for the future, Cruit is planning workshops and craft nights including classes in painting, flower arranging, jewelry making, and other crafty activities to get you excited for what is in store at The Moon Bloom Shop.

The website includes every item for sale in the shop. Simply add it to your cart and select for pick-up in shop if you are in a time crunch. This feature also includes bouquets for a quick pick-up and at check-out, you can select gift wrapping for the perfect birthday, wedding, or just-saying-I-love

-you gift. Visit Instagram @themoonbloomshop for more information, or visit the shop at 9255 Sonoma Hwy, Unit B, in Kenwood. Open Wed. through Sun. 12 to 5:00 p.m.