Business Beat for Sept. 15, 2019
New owner for Fathia VineyardsPedro Rodriguez is the new face of Fathia Vineyards, ready to take the small boutique winery to the next level.
Rodriguez recently bought the Fathia brand from previous owners Roy and Fausta Guerrero, who decided to focus more on their vineyards. Rodriguez still plans to source fruit from the Guerrero’s vineyards, and will be making the wine, as well as manning the tasting room in Kenwood.
Though Rodriguez is only 33 years old, he has had steady experience in the wine industry. Born in Mexico, he immigrated to the U.S. when he was six, his family settling in Napa.
Right out of high school, Rodriguez worked at a winery where he first saw the process of winemaking. He moved on to a sales job with General Electric, but in 2014 he was drawn back into the wine business. Rodriguez credits conversations with his father, who had worked in the vineyard in the Atlas Peak appellation for 35 years, discussions about grape growing, winemaking, pruning, bottling, you name it.
Other family members – Rodriguez is one of six siblings, four of whom are also in the wine business – were an inspiration as well.
“Those conversations and stories really stuck with me,” said Rodriguez, who then decided to go back to school at Napa Community College to study winemaking.
Rodriguez’s experience includes a production job at Sonoma’s Patz & Hall, a Pinot Noir and Chardonnay specialty house, where he got the opportunity to get more involved in winemaking.
Fathia’s wines? Rodriguez has taken over the winemaking for the signature Cabernets and Sauvignon Blancs, and has plans to expand into making Pinot Noir, Rosé of Pinot, and Moscato – all from Sonoma Valley grapes.
“We prefer to stay small and family oriented,” said Rodriguez of Fathia, which translates as “victorious.” “I want to be able to show my appreciation for all the effort my family has put into the industry all these years.”
The tasting room, located in the Kenwood shopping center, is open Thursday through Monday, 11 a.m.-6 p.m.
Check out the website at www.fathiavineyards.com, email firstname.lastname@example.org, or call 282-9419. The tasting room is located on the west side of the Kenwood shopping center, 8910 Sonoma Hwy.